Vast research into the fashion industry suggests that the majority of women struggle to fit into 'standard' sized clothing and feel comfortable in it.

I mean, we tend to know what 'size' we are categorized in by fashion by which clothes fit us the best. But surely sizes 8, 12, 16, 18 etc. are incredibly limiting.

Other retailers will use Small, Medium and Large to categories their clothing sizes. And although these terms are broader and more people can fit within them, the clothing that is split into these categories tends to look either too big or too small on many people.

This result is definitely not a fashion success. Particularly if the outfit is designed to be figure hugging.

Having said that this can be difficult for many women, women looking for ladies plus size fashion are going to have even more difficulty.

Not only do larger ladies have to contend with all the normal shopping palavers such as parking, carrying numerous outfits, and having to squash into a tiny changing room with really bad lighting, but they also have to find a retailer who stocks clothing to fit their larger shapes.

Furthermore, it is important that this clothing is also comfortable. When shopping for plus size clothing my advice is this do not compromise by buying something that JUST fits. Choose a retailer that stocks clothes you like, that fit your fuller figure, and that also make you feel confident and comfortable.